Made-In-Ghana Campaign Ambassador, Ms Emelia Arthur, is pleading with all Made-In-Ghana traders to reduce the prices of their goods to boost patronage during the Christmas period.
As most people in Ghana today figure out ways to deal with the overwhelming financial crisis facing the nation, Ms Arthur says one of the key means to ease the strain is for all to patronize Made-In-Ghana goods and services.
According to Ms Arthur who also hosts the Ghana Kitchen programme on Homebase TV, it is time for everyone to move beyond empty rhetoric and practically embrace the produce of our own sweat and toil to save ourselves from some of the anguish we are now experiencing.
As a first step toward encouraging everyone to grasp the made-in-Ghana spirit, she has appealed to all dealers in all kinds of made-in-Ghana goods and services throughout the country to reduce their prices on December 21, 2022.
According to the gospel act, such an action would be a massive demonstration of goodwill to enable the populace to exhibit support for made-in-Ghana stuff.
“We must acknowledge the fact that freedom also entails some amount of sacrifice.
We are all crying about the hardship in the system now so this is a humble appeal to dealers in locally-made goods and services to reduce their projected profits for December 21, even if by a small margin.
This can help boost the interest of our people to go for what’s ours on the day,” Ms Arthur pointed out during an interaction with the media.
She added that “We have adequate substitutes for many of the things we import. So, let’s help create the condition for our people to patronize local goods for the countless economic benefits we stand to gain from such an action.”
After being made the Made-In-Ghana Campaign Ambassador by the Ministry of Trade and Industry in January 2016, Ms Emelia Arthur has since been an active campaigner in support of the manufacture and patronage of local goods.
She has taken her advocacy to churches, mosques and market places over the years.
She believes the effectiveness of the campaign will help create more jobs, improve infrastructure and ensure the growth of Small and Medium Enterprises (SMEs).
Ms Emelia Arthur further added that people dressing the Ghanaian way on the day would be a perfect way to showcase their appreciation of Ghana as a blessed land that must be cherished at all times.
Ms Arthur requested all to join hands with her to make December 21 every year a made-in-Ghana day.
