Renowned Creative Arts Business and Intellectual Property Consultant, Benjamin Oduro Arhin Jnr., known professionally as Bnoskka, is championing a shift in language within Ghana’s music industry.
As CEO of PMA Ghana, lecturer at the University of Education, Winneba, American Music Mentorship Program Champion, and Vice Chairman of the Musicians Union of Ghana (MUSIGA) Greater Accra branch, Bnoskka is calling for the term “Old Musician” to be replaced with “Catalogue Artist” to honour seasoned artists’ achievements.
Speaking at the MUSIGA 50th Anniversary event held at the Accra Tourist Information Centre, Bnoskka delivered a message emphasizing the need for industry knowledge among media professionals covering Ghana’s music scene.
He underscored that understanding copyright laws, royalties, and artist management is critical for accurate and respectful reporting, saying, “Understanding these fundamentals is essential for treating artists with the respect they deserve.”
In line with his call for respectful terminology, Bnoskka proposed that seasoned musicians be referred to as “Catalogue Artists,” shifting focus from age to their body of work.
“This change would emphasize the rich contributions of these artists rather than outdated stereotypes,” he explained, noting that the term “Old Musician” often perpetuates the misconception that experienced artists are no longer relevant.
Following Bnoskka’s appeal, MUSIGA President Bessa Simons publicly endorsed the proposed terminology, recognizing its potential to reshape perceptions within the industry.
“Bnoskka’s expertise holds great value for us at MUSIGA,” Simons remarked. “If he suggests that we update our terminology to keep pace with the industry’s evolution, we’re glad to support it. His efforts are crucial to the growth and development of Ghana’s music scene.”
Bnoskka has called for media, entertainment panelists, and the public to adopt the term “Catalogue Artist” in reference to veteran musicians, stating that this terminology shift should be embraced across all platforms, from radio and television to books and political commentary.
He hopes this change will foster a deeper respect for seasoned musicians, encouraging the public to recognize their enduring impact on the industry.
As a vocal advocate for industry education and respectful language, Bnoskka’s ongoing contributions are inspiring a new generation of musicians and industry professionals to uplift Ghana’s creative arts landscape.
