The Ministry of Information has announced that Meta has expanded its feature to enable content creators in Ghana to earn a share of revenue from Facebook.
In a statement signed by the sector minister, Fatimatu Abubakar disclosed that the Public Policy Manager for Anglophone West Africa for Meta, Sade Dada, has officially communicated to the Ministry about the monetization of its expanded features for content creators in Ghana.
“As part of the monetization, creators will also have the option to earn a share of the revenue from Facebook’s in-stream ads, thus, when Meta places ads next to their content. The app developer intends to roll out ads on reels which also seeks to earn a share of revenue for creators from ads it places on their reels on Facebook with further plans to expand its monetization features on Instagram later this year,” Fatimatu explained.
She further urged that Content creators must pass and be compliant with the Meta Partner Monetization Policies and Content Monetization Policies which include deeper restrictions than the community standards on the content itself and the format of the presentation.
“Advertisers are also required to follow Meta’s advertising standards designed to protect users from poor experience and support meaningful connection between people and businesses across its technologies”, she stated.
Fatimatu Abubakar commended Meta for this significant investment in Ghana’s digital future to empower content creators to earn money locally from their online content and access advanced features to manage businesses online
“We are set to facilitate further engagement between Meta and the New Media Association of Ghana to explore more opportunities. The Ministry looks forward to continued collaboration to promote digital innovation and entrepreneurship in Ghana.”
“We are optimistic that the expansion will create new opportunities for our talented creators and support the growth of Ghana’s digital economy, she added.
