Renowned Creative Arts Business and Intellectual Property Consultant, Benjamin Oduro Arhin Jnr, popularly known as Bnoskka, has raised concerns over the recent social media behavior of celebrated gospel musician Diana Asamoah.
Speaking in an interview on Asempa FM, Bnoskka described the artist’s penchant for creating comedic scenes out of real-life situations as unbecoming of a gospel musician and potentially harmful to her brand.
“As a gospel musician, Diana Asamoah is not only a talented artist but also a role model and ambassador for the Christian faith. Her behavior on social media should reflect the values and principles of her faith, rather than perpetuating unnecessary comedy,” Bnoskka stated.
While acknowledging the importance of connecting with fans online, Bnoskka emphasized the need for artists to align their public personas with their core values. He warned that Diana Asamoah’s current approach might create a perception at odds with the inspirational and spiritual messages conveyed through her music. “Her actions may be seen as contradictory to the hope and inspiration her music represents,” he added.
As a consultant who has worked with various brands and artists, Bnoskka cautioned that such behavior could deter potential endorsement deals and partnerships. “Brands are careful about associating themselves with ambassadors who reflect their values and reputation. If Diana Asamoah continues to prioritize comedy over the principles of her faith, she may miss out on lucrative opportunities,” he explained.
Bnoskka specifically criticized recent instances of Asamoah’s social media commentary. He condemned her remarks advising fellow gospel artist Empress Gifty not to host her mother’s funeral on astroturf grounds built by the NPP government, describing the comment as unnecessary and degrading. “As a gospel artist, Diana Asamoah should be promoting love, compassion, and respect, especially towards someone who is bereaved,” Bnoskka stated.
He was equally critical of Asamoah’s comical call for the British monarchy to allow the Ashanti people to organize the burial of Queen Elizabeth II, claiming that the funeral of Prince Charles was “poorly handled.” Bnoskka dismissed this comment as absurd and lacking in dignity.
“As a public figure, Diana Asamoah’s words carry weight, and she should be mindful of the impact her comments have on others,” Bnoskka cautioned. He urged the gospel artist to reflect on her actions and embrace the values of empathy, respect, and compassion essential to her role.
Bnoskka also suggested that if Asamoah is inclined toward comedic performances, she should collaborate with professional directors to create scripted and polished productions rather than engaging in impromptu and potentially damaging skits.
“As a respected artist, Diana Asamoah has a responsibility to her audience, her faith, and her brand to conduct herself in a manner that inspires and uplifts,” Bnoskka concluded, calling for a balance between showcasing personality and maintaining decorum in her public engagements.
