President of the Institute of Public Relations (IPR) Ghana, Ms. Esther Cobba has emphasized the need for value addition by Public Relations Officers in the public Sector to enable them to communicate effectively and strategically.
Paying a courtesy call on the Minister for Information, Fatimatu Abubakar in Accra, Ms. Esther Cobba noted that, the institute as part of activities for its 50th anniversary will train some political communicators in Accra, Kumasi and Takoradi.
According to her, the training will help these communicators enhance their prowess to communicate ethically and empathically.
Meanwhile, the President of the Africa Public Relations Association (APR), Mr. Arik Karani also called for collaboration between the Ministry of Information and the APR to promote effective communication among practitioners in Ghana.
Mr. Karani highlighted the significance of PR in policy communication and admonished the minister to pave the way for enhanced collaboration.
The Minister of Information, Fatimatu Abubakar, on her part, welcomed the initiative and expressed her willingness to collaborate and admonished the team to help project the brand Ghana on the globe by shaping the narratives.
She further expressed the government’s commitment to building the capacity of the government’s Public Relations Officers to empower them to communicate effectively and empathically.
