A survey highlighting the impact of digital platforms has revealed that Kenyans prefer to use cashless payments to conduct business more than South Africans and Nigerians.
The survey, which global digital payments solution provider Visa published, showed that an estimated (71 per cent) of businesses in Kenya use cash as a means of payment, compared to higher use of cash by businesses in South Africa (91per cent) and Nigeria (94 per cent).
According to the study, the less use of cash among Kenyan businesses is reflected in the high preference for mobile wallets (56 per cent) compared to Nigeria (14 per cent) and South Africa (7 per cent).
The study highlighted that high usage of digital payments in Kenya was concentrated in food, entertainment, tours and accommodation, agriculture, transport and delivery, and professional services sectors of the economy.
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“Cash is the highest used option across all markets though relatively lower in Kenya. Mobile wallet payments are highest in usage as well as preference in Kenya. Usage of a personal account for business payment is also prevalent in Kenya. Bank transfer is widely used in Nigeria,” the survey stated.
It added that 69 per cent of Kenyan businesses said digital payments (mobile money transfer, card payment, con-tactless cards, and bank transfer) have positively impacted their business, as they can easily track expenses and revenues, enabling fast transactions and cutting on errors in change.
The adoption of mobile money payments in Kenya has been rising following the Central Bank’s push for the service in recent times. Last year, during the pandemic, the Kenyan government released a directive through the central bank, instructing commercial banks and payment service providers to stop charges on all transfers from mobile money wallets and bank accounts.
According to Visa, the impact of introducing digital payments for businesses is positive, but the study shows room for improvement in adoption. The survey concluded that 83 per cent of respondents that adopted digital payments experienced an improvement in revenue. At the same time, 55 per cent of business owners plan to increase investment in new technologies.
