Africa’s biggest telecom company, MTN has revealed a new logo ahead of an official brand refresh which the multinational company hinted is intended to signal the company’s evolution from a telecommunications company to a technology company.
In an accompanying press release, the logo which has been submitted to the Companies and Intellectual Property Commission for approval will see the traditional yellow, blue and white logo replaced with a sleek black design.
It also stated that, MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February.
The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action” MTN said in the statement.
MTN’s push to become a full-fledged technology services company has seen the company call for 150 digital specialists in South Africa. UX and UI designers, Product owners, Performance marketers, Digital content specialists, E-commerce experts, Full-stack developers, Scrum masters and Business analysts are all needed.
This rebranding will aim to change the public’s view of the MTN brand, as well as its market value. It presently offers a variety of services including short-form video content (MTN Shortz), music streaming (Music Plus), social media (MTN Ayoba), mobile money, voice, and data.
The operator, which was founded in 1994, has over the years made great inroads on the African continent – especially Nigeria, its largest market outside South Africa.
It is currently exiting the Middle East to focus on African markets is currently underway, and the company has already left war-torn Syria and Yemen.
The MTN Group is worth approximately $11 billion, with over 277 million subscribers in 20 African nations.
