The National Film Authority (NFA) of Ghana has signed a strategic partnership deal with VOX Cinemas to distribute and show Ghanaian films in cinemas in the Middle East.
VOX Cinema is one of the largest film distributors in the United Arab Emirates.
This partnership is in line with the cinema development agenda by the NFA in Ghana.
The three films, ‘Single Not Searching‘, ‘Terminus‘, and ‘Borga‘ are the first set of Ghanaian films to be premiered in VOX Cinemas.
It is projected that a successful run with the three films will open the door for other Ghanaian films across the region, as well as open the door for other African countries, since this is the first time that such a deal is happening for the continent and between the two regions.
The NFA is also optimistic that this deal will directly impact the production values coming out of Ghana as only films that meet the required standards for Cinema exhibitions will be selected.
The National Film Authority remains dedicated to guiding filmmakers on how to meet the requirements to screen in cinemas globally as it continues to work to open up distribution and exhibition opportunities for Ghanaian filmmakers globally.
According to Juliet Asante, Executive Secretary of the NFA, film distribution remains the largest gap in the film ecosystem in Ghana and the partnership between the two bodies opens the door for Ghanaian filmmakers to find new audiences and opportunities outside Ghana.
The screenings will happen in Dubai and Saudi Arabia, with the onboarding of other countries in the Middle East as the opportunity grows.
The films are expected to premiere on 27th 28th and 29th of October, 2022 at the VOX Cinemas, Nakheel mall in Dubai while the grand VIP viewing will take on November 3 at the same venue to open the cinema run of the three films in the UAE.
