The final session of the Youth Empowerment, Entrepreneurship, and Marketing Training Programme, a joint initiative between the National Service Authority (NSA) and Yep Africa (Youth is the Change), ended yesterday on a high note, leaving participants inspired and equipped with essential business and marketing skills.
The training sessions focused on empowering National Service Personnel with practical knowledge in empowerment, entrepreneurship, marketing, customer engagement, market research, brand positioning, and digital marketing strategies.
Interactive sessions
Day Three featured interactive sessions led by experienced facilitators Michael Acquah, Joseph Gien Eredon, Eva Fafa Agbo, and Abdullah Maimunatu. Participants delved into customer segmentation, personas, and SWOT analysis, gaining insights into how to position their products and create a unique value proposition.
Michael Acquah emphasised the importance of strategic product positioning and differentiation, which he described as key elements for standing out in today’s competitive entrepreneurial space. He urged participants to adopt innovative thinking in developing market-relevant products.
Eva Fafa Agbo and Maimunatu Abdullah highlighted the role of digital tools and mobile technology in enhancing marketing efforts. They encouraged participants to leverage social media platforms and mobile devices to connect with a broader customer base and build brand visibility. The duo also guided attendees on how to shape business ideas into sustainable ventures capable of creating long-term wealth.
Satisfaction
The Country Director for Yep Africa – Ghana, Munnira Sheikh, expressed her satisfaction with the enthusiasm and commitment of the National Service Personnel, describing them as “well-equipped future entrepreneurs”. She urged them to be proactive and to apply the 21st-century skills acquired during the training to real-world business environments.
The Acting Head, General Administration of the NSA, Steve Ansah, also commended the participants and advised them to implement their newly acquired knowledge to develop businesses that can compete locally and internationally. “Entrepreneurship is a powerful tool to place you on the global stage,” he said.
Participants were full of praise for the organisers and expressed gratitude for the opportunity. The training concluded with the awarding of certificates to all attendees, marking a successful end to a truly transformative experience.
