Music star and entrepreneur, Trigmatic has called on the media to practice responsible journalism to avoid sensationalising or cherry-picking the most controversial statements to drive up their viewership.
According to him, sensationalism is often driven by selfishness and is detrimental to the progress of the nation.
This is because audiences are influenced by the content they see or hear, and this tends to shape their way of life over some period of time.
Speaking on Accra 100.5 FM’s Ayekoo Ayekoo show with guest host Akua Sonto, he stressed the need for the creative art industry to rebrand its approach to be recognised in the international space, unlike other African countries.
Drawing from his experience in South Africa, he highlighted the importance of maintaining cultural relevance while embracing new trends to attract investors in the industry.
“To do this, stakeholders should focus on research, data collection, and mapping, which are essential for various forms of investment, including infrastructure and educational improvements”, he added.
